海報(bào)新聞
【編者按】
在廣袤的中國(guó)鄉(xiāng)土上，一場(chǎng)深刻的變革正悄然發(fā)生。鄉(xiāng)村振興的浪潮中，涌現(xiàn)出一批視野開(kāi)闊、銳意創(chuàng)新的“新農(nóng)人”——他們或是歸國(guó)學(xué)子，或是電商弄潮兒，或是科技踐行者。他們深深扎根于田野，以全球化的商業(yè)思維重繪農(nóng)業(yè)圖景，讓山東的繩網(wǎng)、果蔬、大棚技術(shù)等特色產(chǎn)品跨越山海，走向世界。
國(guó)際傳播系列報(bào)道《我們村的CEO》，聚焦山東幾位鄉(xiāng)村創(chuàng)業(yè)者的奮斗故事。他們用行動(dòng)證明，鄉(xiāng)土不僅是根脈所系，更是夢(mèng)想破土而出的沃土；他們以創(chuàng)新思維和擁抱時(shí)代變化的能力，為鄉(xiāng)村振興注入澎湃活力，也向世界講述著中國(guó)鄉(xiāng)村充滿(mǎn)機(jī)遇的新故事。敬請(qǐng)關(guān)注，感受這股來(lái)自田野的蓬勃力量。
【Editor's Note】
Across China's vast countryside, a profound transformation is unfolding. Amidst the tide of rural revitalization, a new generation of agricultural pioneers has emerged. They are returnees, e-commerce innovators, and tech practitioners who root themselves in the fields. With global vision, they are reshaping agriculture, taking Shandong's specialty products—ropes and nets, fruits and vegetables, greenhouse technologies—global.
The international reporting series "The CEOs from Our Village" spotlights the endeavors of rural entrepreneurs in Shandong. They prove that the countryside is not only their heritage but fertile ground where dreams take root. With innovative thinking and adaptability, they inject new vitality into rural revitalization, telling the world a story of opportunity unfolding in China's villages. Stay tuned to witness this dynamic force rising from the fields.
初秋的齊河暑氣漸消，浩蕩的黃河奔流不息，岸邊的安頭鄉(xiāng)劉小屯村中一汪汪魚(yú)池在陽(yáng)光下泛起層層溫柔的光暈，一群群色彩斑斕的錦鯉在池中自由游弋。錦鯉寓意“吉祥富貴”，正是這片生機(jī)勃勃土地的“富貴魚(yú)”，激起年產(chǎn)值數(shù)百萬(wàn)元的產(chǎn)業(yè)浪花。
2018年，濟(jì)南姑娘馬冉跨過(guò)黃河，在德州齊河縣銘源錦鯉養(yǎng)殖場(chǎng)開(kāi)啟了她的錦鯉特色養(yǎng)殖之路，這里地理?xiàng)l件和水資源條件得天獨(dú)厚，四季分明的氣候也利于錦鯉的生長(zhǎng)培育，但要養(yǎng)好錦鯉，她還要跨過(guò)重重難關(guān)。
“我當(dāng)時(shí)把我認(rèn)為有一些發(fā)展前景的錦鯉集中到了一個(gè)池子里面去養(yǎng)，付出了200%的耐心和精力，結(jié)果突然有一天早上，我來(lái)上班的時(shí)候，看到那一池子魚(yú)開(kāi)始出現(xiàn)死亡?！瘪R冉回憶起養(yǎng)殖初期遇到的挫折，后來(lái)那一池錦鯉全軍覆沒(méi)，令她傷心不已。自此，馬冉開(kāi)始向一些前輩、專(zhuān)家討教，發(fā)現(xiàn)書(shū)本上的知識(shí)都不如真實(shí)去感受，和一點(diǎn)點(diǎn)經(jīng)驗(yàn)累積。
后來(lái)，在山東省淡水魚(yú)研究院和德州市淡水魚(yú)研究中心專(zhuān)家的“神助攻”下，馬冉漸漸掌握了“通關(guān)秘籍”，水溫、喂食、習(xí)性……錦鯉的小脾氣都被她拿捏。比如，五六月份是錦鯉的生產(chǎn)季節(jié)，養(yǎng)殖人員會(huì)將蜂蜜、奶粉拌到魚(yú)糧里，馬冉介紹：“可以理解成月子餐，在錦鯉生產(chǎn)之前多多補(bǔ)充營(yíng)養(yǎng)，讓它更順利地懷寶寶、生產(chǎn)?！?/p>
馬冉培育的錦鯉個(gè)個(gè)體態(tài)優(yōu)美、花色上佳、體格健壯，屢屢在比賽中獲獎(jiǎng)，辦公室的一面書(shū)架上擺滿(mǎn)了這些年她獲得的獎(jiǎng)杯、獎(jiǎng)牌。當(dāng)然，這里的錦鯉也越來(lái)越受到顧客青睞，尤其隨著短視頻興起，馬冉也開(kāi)始在各大平臺(tái)直播賣(mài)錦鯉，大大拓寬了銷(xiāo)路。目前，銘源錦鯉養(yǎng)殖場(chǎng)年銷(xiāo)售額已達(dá)300多萬(wàn)元，其中一半的銷(xiāo)售額是通過(guò)線(xiàn)上銷(xiāo)售渠道實(shí)現(xiàn)的。
“授人以魚(yú)不如授人以漁”，這是馬冉抖音店鋪的簡(jiǎn)介，她也是這么做的。這些年在馬冉的帶動(dòng)下，周邊幾家養(yǎng)殖四大家魚(yú)的漁場(chǎng)紛紛轉(zhuǎn)型觀賞魚(yú)養(yǎng)殖。馬冉提供錦鯉的魚(yú)苗和養(yǎng)殖技術(shù)，村民養(yǎng)到可以銷(xiāo)售的成品魚(yú)階段，她再回收，村民每畝魚(yú)塘年純收入達(dá)到1.5萬(wàn)元，共同走上了養(yǎng)錦鯉致富的道路。金錦水族場(chǎng)的靳明平就是其中之一，以前養(yǎng)四大家魚(yú)的時(shí)候成本高、價(jià)格低，效益上不去，后來(lái)經(jīng)過(guò)馬冉提供苗種、技術(shù)等服務(wù)，靳明平走上養(yǎng)錦鯉之路，他高興地說(shuō)道：“通過(guò)這幾年的實(shí)踐，效益比常規(guī)養(yǎng)殖魚(yú)高10倍左右?！?/p>
馬冉的養(yǎng)殖場(chǎng)還吸引了不少村民來(lái)此就業(yè)，并開(kāi)設(shè)特色錦鯉電商課程，帶動(dòng)42名農(nóng)村婦女加入錦鯉電商銷(xiāo)售中來(lái)。看著一池池錦鯉從小養(yǎng)到大，得到市場(chǎng)的認(rèn)可，馬冉說(shuō)，有種“家有兒女初長(zhǎng)成”的感覺(jué)，更令她開(kāi)心的是：“能帶著我的小錦鯉蹚出了一條鄉(xiāng)村振興的新路徑，也可以帶動(dòng)更多養(yǎng)殖戶(hù)通過(guò)錦鯉養(yǎng)殖和銷(xiāo)售創(chuàng)造屬于他們的收益，我覺(jué)得這對(duì)我來(lái)說(shuō)就是非常大的收獲?！彼蚕Ｍ軌驇?dòng)更多的青年人愿意扎根土地，愿意回鄉(xiāng)創(chuàng)業(yè)，因?yàn)橄嘈旁谶@片廣袤的土地上一定可以實(shí)現(xiàn)理想和抱負(fù)。
As early autumn arrives in Qihe, the summer heat gradually recedes, and the mighty Yellow River flows ceaselessly. In Liuxiaotun Village, Antou Town, along the riverbank, fish ponds shimmer under the sunlight, with schools of colorful koi swimming freely. Symbolizing "good luck and prosperity," these vibrant fish have become the "fish of fortune" for this land, creating an industry with an annual output value reaching millions of yuan.
In 2018, Ma Ran, a young woman from Jinan, crossed the Yellow River and started her unique koi breeding journey at the Mingyuan Koi Farm in Qihe County, Dezhou. The area's exceptional geographical conditions, water resources, and distinct four-season climate provide an ideal environment for raising koi. However, mastering the craft required overcoming numerous challenges.
"I initially gathered the koi I thought had potential into one pond and devoted 200% of my patience and effort," Ma Ran recalled. "But one morning, I arrived to find the fish in that pond starting to die." The entire batch was lost, leaving her heartbroken. From then on, she began consulting experienced breeders and experts, realizing that practical experience and gradual knowledge accumulation were far more valuable than book learning.
Later, with crucial support from experts at the Shandong Provincial Freshwater Fish Research Institute and the Dezhou Freshwater Fish Research Center, Ma Ran gradually mastered the "secret codes" for success—understanding water temperature, feeding practices, and behavioral habits. She learned to manage the koi's specific needs. For example, during the breeding season in May and June, caregivers mix honey and milk powder into the fish feed. "You could think of it as a 'confinement meal,'" Ma Ran explained. "It provides extra nutrition before spawning, helping them carry and deliver their offspring more smoothly."
The koi bred by Ma Ran are known for their elegant posture, beautiful patterns, and robust physique, frequently winning awards at competitions. A bookshelf in her office is filled with the trophies and medals she has earned over the years. Naturally, her koi have gained increasing popularity among customers. With the rise of short-form videos, Ma Ran has also started live streaming on major platforms to sell koi, significantly expanding her market reach. Currently, Mingyuan Koi Farm achieves annual sales of over 3 million yuan, half of which comes from online channels.
"Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime." This proverb is the bio of Ma Ran's Douyin shop, and she lives by it. Inspired by her success, several local farms that previously raised traditional food fish have switched to ornamental fish breeding. Ma Ran provides them with koi fry and breeding techniques, then buys back the mature fish ready for sale. This model allows villagers to earn a net annual income of 15,000 yuan per mu of fish pond, embarking on a shared path to prosperity through koi breeding. Jin Mingping from Jinjin Aquarium Farm is one of them. Previously, raising traditional food fish meant high costs and low prices, with limited profits. After receiving fry and technical support from Ma Ran, he switched to koi breeding. “Based on my experience these past few years, the profits are about ten times higher than conventional fish farming,” he said happily.
Ma Ran's farm has also created employment opportunities for local villagers. She offers specialized e-commerce courses on koi, encouraging 42 rural women to join online koi sales. Watching her koi grow from fingerlings to market-ready fish gaining recognition, Ma Ran describes the feeling as akin to "seeing your children grow up." What brings her even greater joy is "pioneering a new path for rural revitalization with my little koi, helping more farmers create their own income through koi breeding and sales. That, to me, is a tremendous reward." She also hopes to inspire more young people to settle on the land and start businesses in their hometowns, believing that vast opportunities for realizing ideals and ambitions lie right there on this fertile ground.
無(wú)限工作室&看臺(tái)工作室聯(lián)合出品
策劃：魏鵬 尹海洋 辛然 王春雷
統(tǒng)籌：武瑋佳 馬洪震
美術(shù)設(shè)計(jì)：王春雷 劉廣巖
視頻監(jiān)制：張一帆
采訪(fǎng)、翻譯：楊曉
文案：馬洪震 武瑋佳
責(zé)編：陳鳳祁
審核：高娜
責(zé)編：高娜